Follow it, and you’ll increase the loyalty of that audience
and strengthen that relationship. And we all know a stronger
relationship means repeat sales, increases in sales, a
decrease in cost of sales, & more time to cultivate new sales.
While never quite that simple, growing business
relationships can begin as simply as with the development of
an online newsletter that goes to your customers and anyone
else who may sign up online. It can extend to offering special
sales promotions targeted differently to each customer based
on buying preferences. It can go way beyond that. But it all
starts somewhere.
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